The issue that most Facebook marketing agency’s find themselves in is that Facebook’s organic reach is on the decline, making it incredibly difficult to cut through and make traction. Often referred to as ‘boosted’ or ‘promoted’ content, essentially what it means is that a small fee has been paid for that post to be highlighted or amplified to your followers, potential audience or targeted audience in the hopes to gain more awareness and achieve the business’s facebook marketing goals. Discover the following tips to ensure that your hard earned pennies do not go to waste and that your boosted content is able to cut through and help achieve your goals. 


What is your goal?

To begin, it is important to ask yourself the question ‘What is your goal?’. What do you hope to achieve from boosting content on Facebook? Perhaps you want to increase brand awareness or drive conversions? The answer to this question will assist you in choosing the content and copy within the boosted post. 


Consider the Day & Time

Day of the week and time of day are usually underestimated when it comes to boosting content on Facebook, but they do have the potential to play quite a big impact on the success of the post. If you have had your Facebook account for some time, you will be able to check what the most suitable day and time is for you to be generating content. If you are yet to be in this position, the best way to judge this is through trial and error. 


Choosing the right content 

Quality is everything, especially when it comes to boosted content as it reflects your brand to a whole new audience who may have never come across your company before. Bad quality content will leave a disdained taste in the consumers minds. You also need to ensure that the content selected captures people’s attention and makes them want to click to find out more, otherwise what is the point of paying those dollars if you are not going to spark a reaction?


Targeting Options

It is important to get your targeting right to ensure that your content is being sent to the right demographic of customers who are more likely to convert into customers, otherwise again, what is the point? Consider the following targeting options:


  • Location 
  • Age
  • Gender
  • Demographics 
  • Behavioural factors 
  • Relationship status 
  • Interest 


Need assistance? Speak to a Facebook marketing agency Singapore about how your business can increase its organic reach on Facebook. For all Facebook marketing Singapore needs, Digital Squad will be able to turn your facebook marketing strategy into a success story.