Content marketing is a ‘strategic marketing approach that focuses on creating valuable, quality driven content to attract a clearly defined audience and drive profitable consumer actions’. Considered to be the future of marketing, businesses are steering away from the more traditional forms and opting for the method of content marketing. Why? To gain loyal customers, cut marketing costs and increase their profit margins.

Content marketing incorporates several different facets, including blogging. Not only is blogging a great way to communicate and share your learnings with your audience and heighten their experience on your webpage, it is also a great way to improve your SEO efforts.


What is Blogging?

Traditionally used as an online personal diary, blogging has expanded into an element that is commonly used by digital marketers to enhance their KPI’s and develop their SEO ranking. Blogging is a platform where a writer can share an opinion on a particular topic to either provide useful insights or to simply share their viewpoint.


Benefits of Blogging for Businesses

SEO / Website Traffic

One of the main reasons why businesses adopt the practice of regular blogging is to improve their SEO efforts as well as increase their website traffic. Sharing quality content allows you to improve your keyword usage, back-linking, long-tail keywords and frequent updates to your site (through the regular uploads).

Audience Engagement

Blogging is a great way to engage and connect with your audience. Depending on the content that you publish via your blog, it is a great opportunity to constantly inspire and educate your audience. In return, they will appreciate the value that they are receiving which heightens the chances that they will be a loyal, returning customer.

Use Analytics & Trending Topics

Research what is trending and use analytics to determine appropriate blog topics that your audience will genuinely be interested in. By doing so, it will help to increase the engagement as they will be more likely to click through and read.


Reach out to Digital Squad, who can assist with all things Content Marketing Singapore. As award-winning SEO Specialists Singapore, Digital Squad stays on top of all aspects of Digital Marketing and SEO so that you don’t have to.