SEO can be a tricky one due to the nature of how it works and the fact that it tends to be a waiting game, especially when first starting out. For those who are unaware, SEO stands for Search Engine Optimisation, which is the process of obtaining free, organic search results on search engines such as Google and Yahoo. The aim is to increase the site’s usability in order to appear on the first page of search results (which as a result, will increase organic traffic). There are a few SEO strategies that businesses can adopt which Google are particularly favourable towards.

 

Avoid the Sales Push

Instead of constantly pushing your products or services onto the viewer, consider introducing a variety of content to your webpage to engage your consumers and keep them coming back. Blogs are a great way to do so as not only can you provide beneficial insights to your audience, but it is also a great way to add keywords to your site which will help in increasing your SEO.

 

Headlines

HTML tags are needed to identify the difference between the different forms of text. Every page needs a H1 title as it explains what the page is going to be about (note: you can only have one H1 per page). H2-H6 tags (ranking down in their level of importance) are optional but can be used if you have subheadings and want to break up the paragraphs or imagery. Headlines are an SEO strategy that is rewarded as it makes the site easier to read (for both search engines to go through as well as the readers).

 

Invest in Technical SEO

With the constant growth SEO has seen, it can be hard to stay ahead of the game. Technical SEO is a new trend that is starting to surface in which digital markers can start to look at implementing. Website Speed is one element that Google is starting to reward, as well as JavaScript’s, which is a universal programming language that enables webpages to be interactive. If this is sounding like another language to you, reach out to an SEO Services Singapore for assistance.

 

Meta Descriptions, Key Words & Alt Tags

Probably the most straightforward and common SEO tip but arguably, it is still one of the most important. Google collects a large amount of information regarding the webpage from your meta descriptions and alt tags. To make it all worthwhile, make sure that you are including keywords in every meta description and alt tag.

 

Don’t Cheat The System

Don’t think even for a second that by using an excessive amount of keywords, duplicating content or using invisible text to increase your word count is going to cheat the system in terms of achieving a high SEO. Google can see right through those tricks so don’t even waste your time in trying to test it out.

 

If you are needing help with your own SEO, reach out to an SEO Specialist Singapore. Digital Squad is an award-winning Digital Marketing Agency Singapore who can help make content marketing Singapore and SEO Singapore work for your business.